Reebok
Project: Reebok
Investors Conference
Running Time: 3 minutes
Overview: Working with
the video team at Reebok, Hatchling Studios created five animations for use in
a video presentation. The pieces introduced and updated five shoe technologies
that Reebok has been developing. |
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 Creative: The client asked for a
"tech/product under development look and feel. The animations needed to play in
between research footage as well as show final imagery of the shoes and their
special features.
Technical: Hatchling was given CAD files and a few
sneakers, and used them to build complete 3D mockups of the shoes and their
inner parts.
"Its twice the quality at almost half the price (as
compared to other Boston-based companies.) What's more impressive is the
quality of work you guys were able to accomplish in a short period of time." -
Mike Bernard, Reebok Producer. |
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