Questions? Comments? Just want to say "Hola?" Please drop us a note. We'll respond to any requests for information within 24 hours (usually less). Don't be shy; we'd love to hear from you. 866-HTCHLNG | 603-436-0059 info@hatchlingstudios.com King Arthur Flour Project: "Its all heart" Agency: InterfaceMedia LTD Running Time: 2x 30 seconds Overview: Hatchling Studios created two spots to run on Food Network to promote the best flour there is, and to teach others why it's the best flour. Creative: King Arthur Flour is so good because it is unbleached. To get a white flour without bleaching they have to use only the white heart of the wheat berry. Hatchling centered its animations on that element. Technical: The texture of the wheat was hand painted while Hatchling's texture artist examined a wheat berry through a microscope. Return to portfolio 1.3 MB MOV